Advertising, Marketing and Media Law

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Advertising, Marketing, and Media Law

At our firm, the advertising, marketing, and media law attorneys have years of experience helping clients in the advertising, marketing, and media industry. We advise clients regarding compliance with federal, state, platform and other applicable laws and regulations pertaining to both traditional and emerging media and technology, ad tech, and artificial intelligence.

Comprehensive Advertising, Marketing, Media Law Counsel

Our attorneys work with a diverse array of creative services and advertising industry clients in the development, execution, and oversight of comprehensive marketing and advertising and marketing initiatives We collaborate with clients to navigate the potential risks and benefits associated with different advertising media on both established and emerging and developing technologies.

We work closely with our clients on a wide variety of issues including influencers and endorsers, consumer reviews, and other regulated marketing and advertising practices. We advise on regulatory and compliance issues related to the Federal Trade Commission (FTC) as well as the Federal Communications Commission (FCC), and the Telephone Consumer Protection Act (TCPA).

We also work with clients to develop comprehensive data management strategies including privacy policies and procedures, website terms and conditions. We advise clients on compliance with the various state, federal and international data privacy laws as they relate to their data management practices and needs.

Our services include:

Advertising Copy Review

Our advertising and marketing law attorneys meticulously review advertising copy to ensure it complies with legal standards, industry guidelines, and aligns with client brand messaging. We assess text for accuracy, clarity, and adherence to advertising laws, preventing the dissemination of misleading or deceptive communications or unsubstantiated claims.

NIL Guidance

Our attorneys advise clients on all aspects of Name, Image, Likeness licensing deals and other issues, including clients involved in college athletics and the business of sports. They counsel clients on the intersection of state, federal and association rules and regulations and help navigate the changing legal issues in this emerging market.

Ad Tech Legal Services

Our marketing law experts provide comprehensive legal advice on advertising technology, covering data protection, privacy regulations, vendor contracts, and intellectual property issues. They address the complex legal challenges in digital marketing and emerging technology sectors, ensuring compliance and risk mitigation.

Litigation in Advertising and Marketing Law

Our media law attorneys have an in-depth understanding of federal and state regulations and industry norms. We represent clients in regulatory actions by federal agencies such as the FTC and FCC, as well as state-level actions by attorneys general, defending against allegations of advertising and marketing violations.

Artificial Intelligence (AI) in Advertising

Our AI law attorneys assist clients with the legal challenges of using or developing AI in advertising and content creation as well as other aspects of using or developing AI. We ensure compliance with privacy regulations, intellectual property laws, and industry-specific guidelines while addressing ethical implications, data protection, and potential liabilities.

Licensing and Rights Acquisition

Our advertising and media lawyers conduct thorough assessments of intellectual property rights to ascertain ownership, detect potential infringements, and determine the scope of licensable rights for social media, advertising, and other uses. We negotiate licensing agreements for the lawful use of copyrighted content, trademarks, and other intellectual property.

Agency/Client Relations

We excel in drafting, reviewing, and negotiating contracts between agencies and clients. This includes master service agreements and production contracts, covering the scope of work, intellectual property rights, confidentiality, and other key terms, ensuring compliance with advertising laws.

Technology and Digital Media Compliance

Our digital media attorneys advise clients on compliance with regulations, data privacy laws, and contractual issues related to digital media. They guide clients through the complexities of licensing, intellectual property, advertising compliance, and platform-specific considerations.

Privacy and Data Security

Our legal team members navigate the complex landscape of state and federal privacy laws, including the CCPA, CPRA, VCDPA, VTPPA, CPA, CTDPA, UCPA, and GDPR. We draft comprehensive privacy policies, disclosures, and notices, negotiate privacy and data security agreements, and ensure compliance with legislative and regulatory frameworks such as the FTC, TCPA, and CAN-SPAM Act.

Social Media and Influencer Marketing

Our attorneys provide extensive advisory and consultative services to influencers and brands, merging creative and legal aspects. We develop and offer training on the use of endorsements, testimonials, consumer reviews, and all other aspects of compliance with FTC guidelines and social media platform rules. Additionally, we draft, review, and negotiate contracts and policies for influencers and social media engagements.

Sweepstakes and Promotions

Recognizing the intricate regulations governing this area, our attorneys guide clients through legally compliant and successful promotional strategies. We analyze and address legal risks associated with sweepstakes, contests, social media-driven promotions, and commercial co-ventures, ensuring compliance with all relevant state, federal, platform and other laws and regulations.

For comprehensive legal services in advertising, marketing, promotions, and privacy, contact our experienced attorneys to ensure your business stays compliant with the latest regulations and mitigates legal risks effectively.